Owsum!

Engro has barely finished launching Omore Icecream during phase I of its launch and its already gearing for another one. It is now time for Owsum! flavored milk! Available in strawberry, chocolate and mango flavors, this innovation is no surprise considering Engros ambituous expansion objectives. Given the success of Olpers milk, the platform is set for Owsum to make an entry into a market initially established by imported flavored milk like Yazoo! and more recently widened by local players like Pakola milk.

As with Omore, we can see the conspicuous umbrella branding under the Olpers brand name for Owsum as well. As of this moment there has been no media break however there is limited availability in trade.